Forty Bartenders were picked to compete for the Title of the Master Bartender after completing the Master Bartender Academy Training. MBA is Africa’s largest bartending programme run by Diageo, the world's leading premium drinks business and Kenya Breweries Ltd. The training programme to date has taken place in more than 30 cities within Africa, imparting new skills to over 37,500 bartenders.
To be a Top Master Bartender takes dedicated work and all trainees must complete three modules. The first module, titled MBA 101 is a one-day workshop which among others, covers key topics on bartending like customer service, bartender secrets and responsible drinking. Each of the Bartender trainees leaves the workshop with a manual and a link to a mobi-site, to complete the second module - MBA 202.
Once completed only the highest scoring forty Bartenders are selected to go through to MBA 303, which is the last module. The 303 module consists of a full day of training where after several tests the final five are chosen. The final five complete a live showdown in front of an audience where one Bartender is given the title as the Master Bartender. All the MBA 303 finalists receive an MBA certificate together with exclusive MBA merchandise that includes a special cocktail kit. The Master Bartender also gets to take home an iPad loaded with exclusive cocktail apps, $1000 (US dollars) and the title of his/ her city as The Master Bartender.