Tuesday, 23 May 2017

PHOTOS: "THE CHEGET REPUBLIC" WAS LIT AS GROOVE TOUR HIT ELDORET TOWN

Eldoret town was ignited with startling performances from nominated artists ahead of this year’s Groove Awards with Safaricom that is to be held on 1st June 2017.

The event hosted at Eldoret Sports Club on 21st May drew local artists from the Rift region and several national music stars nominated in different categories.

The crowd got steamed up by a performance from Eko Dydda’s two sons; 5-year-old ‘Keep It Real’ and 2-year-old ‘Am Blessed’ (their Pseudo names) as they curtain raised for their father. He later charmed the crowd with his hit rap ‘Vidole’ sending the crowd into a frenzy.

Moses Sirgoi a local artist in the Rift region also turned the crowd wild with his local song ‘Abaibai Ane’ that is nominated in the Rift Valley Counties’ song of the year category.

The crowd was equally charged when Kelele Takatifu took the stage. Their hit song ‘Bamba Mbaya’ seemed very popular as everyone danced to its tune.

Apostle Anthony Musembi asked the crowd to vote for his song ‘Ahadi za Bwana’ as the Worship Song of the year stressing that it aligns with the Groove’s underlying theme of ‘#Going Back to Church’.

Size 8, Pitson and Mercy Masika also performed. The event left many Eldoret residents wanting more and appreciating Safaricom for supporting the Kenyan gospel industry.

The next Groove tour will be held in Karatina on 28th May 2017.







KBL Curbing Drink and Drive through Social Media platforms




Kenya Breweries Limited has unveiled a virtual community movement to help reduce drunken driving-related road carnage.

Aptly dubbed, “#Party Central Kenya”, the first-of-a-kind digital campaign aims to show young revelers on partying responsibly while cultivating a culture of responsible living.

A step-up in KBL’s long-lasting commitment to promoting alcohol beverage responsibility, #Party Central leverages the power of the digital media where the influential youth cohort plays in by calling them to move from the famous “Don’t Drink and Drive” mentality to actual cab-hailing, aptly christened “#VutiaTaxi.”

Ingeniously roping in ride-hailing apps, celebrated Deejay’s, influencers, entertainment joints, entertainment providers and Kenyan celebrities, the campaign is geared at instilling an attitude of change, towards responsible drinking.
The *one-year long themed campaign, laden with music, fashion, food, movies  content will speak to the party-conscious youth  and ultimately help reduce drunk driving by offering up to *50 rides home on weekends and holidays in partnership with Uber. 

According to Maryann Nderu, ‎Sustainability Manager, Sustainable Development at Kenya Breweries Limited the digital conclave seeks to give young revelers the only option there is to after a night of partying and drinking.
“KBL is passionate about its consumers. We realized that we needed a Responsible Drinking platform that speaks the Kenyan Millennials’ language. Party Central Kenya was therefore developed for the purposes of teaching them, in a fun and interesting way, how to enjoy a great party responsibly.” says Maryann Nderu.

KBL’s sees the growth of social media, for this youth demographic, and its interoperability with devices such as mobile phones, digital camera and video applications as a colossal opportunity for useful conversations.

Coupled with the millenials boundary-pushing tech savvy, eagerness on new experiences which has spurred their interaction with social media, the value of responsible drinking amongst young revelers.

“The response has been fantastic so far, with close to 80,000 followers in our Facebook, Twitter and Instagram pages,” says Ms. Maryann.

Research shows up to 81 per cent of millenials in Kenya are on Facebook, with an average of 250 friends with more than 700,000 and 420,000 actively using Twitter and Instagram, respectively. They also check their mobile devices 43 times a day, on average. 

The correlation of the youth cohort average spend in the alcoholic beverage market and the resultant growth, Sh.40Tr ($400 billion) consumption growth in the next decade according to a Nielsen Survey (2015) has created an urgent basic for industry players to manage the associated risk of the drunk driving and beverage abuse menace.

“With this age-group an important cog in the socio-economic renaissance of sub-Saharan Africa, the benefits of promoting values of consumer responsibility are unquantifiable,” says Maryann.

Topical for alcoholic beverage companies is the road carnage statistics partly attributable to irresponsible drinking.  Authoritative data from National Transport and Safety Authority (NTSA) points to drink-driving, alongside speeding and dangerous overtaking as among the chief reasons for road accidents for this productive segment. 

Latest NTSA figures on road carnage and related incapacitations paint a macabre picture, with an economic and social cost of Sh300 billion or 5.6 per cent of the country’s Gross Domestic Product. 

“This is good enough a reason to ante-up efforts to salvage the situation. At Kenya Breweries Limited, there is perpetual innovation on our channels of engagement with key stakeholders and the digital sphere becomes vital,” adds Maryann.

The campaign complements KBL’s online knowledge based DRINKiQ programme that is tailored to ensure that revelers are easily able to acquire information on responsible drinking so as to make informed decisions.

The Hub Mall sponsors Rhino Charge team to boost conservation efforts

For the third year in a row, The Hub Karen mall has announced its sponsorship for the Rhino Charge competition to the tune of Ksh. 500,000, underpinning its commitment towards wildlife conservation in Kenya.

While announcing the sponsorship, The Hub Karen Mall Marketing Manager Linda Muriithi, hailed the organisers of the event “for offering an opportunity for the private sector to make a lasting contribution to wildlife conservation.”

This year’s Rhino Charge’s key projects of focus are the Mt. Kenya & Aberdare Fence project, Bongo Surveillance and towards a Joint Surveillance Unit.

“Our commitment to Car 61 team reiterates our continued support towards Rhino Ark’s conservation efforts of the Mountain forest areas and especially to the critically endangered Mountain Bongo,” said Ms Muriithi.
She added: “We believe in the responsibility bestowed on the private sector to play its part in salvaging the country’s biodiversity and we will continue to do so.”

The car 61 team consists of Driver, Ekya Shah, Navigator, Nikunj Shah and Runners, Rajul Shah, Kamal Shah, Minesh Rathod and Reval Shah.
“We are happy to have the support from The Hub Mall once again as we partner for the noble cause of conservation,” said Ekya Shah, Driver of Car 61.


With a current population of less than 100 individuals remaining, the Mountain Bongo have been classified as critically endangered by the International Union for Conservation of Nature (IUCN).

The Hub Karen Mall, East Africa's first open air shopping destination, is part of the Business investment portfolio of businessman Humphrey Kariuki. His other business interests include the Mount Kenya Safari Club and the Mount Kenya Wildlife Conservancy which runs the only Mountain Bongo breeding program in Kenya.

The Hub Karen mall has over the past three years supported Rhino Ark’s work towards seeking sustainable, long term solutions to the conservation challenges facing mountain forest ecosystems, and other areas of important biodiversity under threat. The mall is also a strong advocate of the Green energy agenda.

As part of its going-green initiatives, the Hub Karen Mall recently announced plans to install a 450 Kilowatt solar electric power generating plant, projecting a cut in the mall’s CO2 emissions by 525.18 tonnes per year.

Since 1989, the Rhino Charge event has raised funds for the construction of the Aberdare Electric Fence and the significant success of the project has seen the efforts extended to Mt Kenya and Mau Eburu to prevent destructive activity within the forest reserves.

The Rhino Charge event to be held in June 2017, is expected to not only benefit the hosting communities through access fees from thousands of participants but also raise the areas profile as a conservation destination.

JIMMY GAIT BEARS IT ALL ON NATIONAL TV

It seems Jimmy Gait is on a war path with his haters killing them with kindness. In the first tv interview since the release of his brand new single, Love, Jimmy Gait was bearing it all. 

The gospel artiste broke down on national television as he narrated just how painful the trolls that hit him everyday can be. Speaking to Anita Nderu who was standing in for Larry Madowo, Jimmy revealed intimate details of his life behind the scene. 

“I am human, he said as he was fighting back the tears, I also have feelings, and after all I have done for the industry just one song made people think I am trash.”

Jimmy has been on the receiving end of cyber bullying ever since he released his cover of Adele’s Hello. Yet for the first time on TV he revealed the reality of it all and it was probably the most emotional moment on Kenyan television. 

As the interview went on, the king of gospel seemed to pick himself up and even started joking. In a surprise twist, he pulled a bouquet of flowers for Anita who was left speechless. He even came with a cake for Larry who last year put Jimmy on his black list of celebrity douche-bags. It seems Jimmy Gait is actually a sweet guy after all.




SHE IS BACK AND THIS TIME IT’S LOVE RELOADED- SERAH SARAH RELEASES ‘UZURI WAKO’

After birthing hits like Cheza Kidogo featuring Dazzlah, Ukirudi and Papasa the Kenyan Sultry songstress Serah Sarah is back with the love song “Uzuri Wako

Uzuri wako which means  ‘Your Goodness’ in Kiswahili is a love song of a woman professing her true and deep love for her man.  


This vocally powerful song preaches the message of going contrary to the norm and appreciating all the goodness about your man. Ladies here is the right song for you :-) 


The African diva gives a fine treatment to a strong song with excellent lyrics.

The song is produced by the renowned Congolese producer Mastola and the world class visuals are courtesy of the extraordinaire video director Sammy Dee of True D Pictures.


Listen, download, buy, share and enjoy ‘Uzuri Wako



Jack Daniel’s Search for a Brand Ambassador in Kenya


Makers of popular whiskey brand Jack Daniel's have launched a campaign in search of a brand ambassador in Kenya.

The campaign dubbed ‘Gentlemen Wanted’, targets Kenyans above 21, who exude boldness, charisma and are sociable, which is in line with the attributes of the brand. 

Speaking during the launch, Jack Daniels’ Kenya Brand Manager Zara Kuria gave an overview of the campaign. “Our aim is to identify a person who will embody the spirit of the brand and its values of authenticity, independence and integrity, to represent the Jack Daniel’s Family of Brands and share knowledge and experiences with the local audience in a personal and engaging way. This search provides a great platform for individuals looking to grow personally, share great experiences and represent one of the leading American whiskey brands globally right here in Kenya”. 

Those interested in applying for the role have until the end of May to log in to the Jack Daniel’s Kenya Facebook page and fill in an application form. Successful applicants will be reviewed by a panel of judges, including local thought leaders, who will pick three finalists. The public will thereafter vote for the finalist they believe should represent the brand in the country. Voting will take place on the Jack Daniel’s Kenya Facebook page in July this year.  

The winner will begin their new role with a trip to the Jack Daniel’s distillery in Tennessee, USA, taking part in an extensive training programme before heading back to Kenya to share what they’ve learned with everyone back home and promote the American whiskey culture amongst whiskey drinkers and those just beginning to enjoy whiskey.

KENYA TO HOST THE 5TH AFRICA INTERNET SUMMIT

Nairobi is set to host hundreds of key players in the African and global Internet industry sector at the 5th Africa Internet Summit (AIS) to be held from 21st May to 2nd June. 

The Summit dubbed AIS17 will be a platform for technocrats and business to discuss policies, trends, resources and challenges in growing internet for sustainable development in Africa and the Indian Ocean Region.

The event is held annually and organized by the African Network Information Center (AFRINIC) which is the regional internet registry for Africa and other internet stakeholders. Launched in The Gambia in 2012, it consists of seminars, workshops, tutorials, conference sessions, birds-of-a-feather (BOFs), and other forums for sharing ICT knowledge within the African region. The 2016 edition was held in Gaborone, Botswana and was attended by over 300 delegates from 15 countries around the world.

‘DESIGNATED SURVIVOR’ ACTRESS MAGGIE Q IN KENYA TO CELEBRATE HER BIRTHDAY


American actress Margaret Denise Quigley, professionally known as Maggie Q, who starred in popular TV shows ‘Designated Survivor’ and ‘Nikita’ is currently in Kenya to celebrate her 38th birthday.

 The actress, who is rumored to be championing the “Say NO” campaign against the purchase of ivory and rhino products - is the latest WildAid Ambassador; who are among many others - Yao Ming, Li Bingbing and Jackie Chan.

The 38 year old actress took time on Friday to bottle feed some orphaned elephants at David Sheldrick Wildlife Trust before proceeding to Tsavo National Park for her Safari.

“I’m blessed enough to receive orphan love at the at the rehabilitation center in Nairobi,” She wrote on her Instagram page on Friday. Maggie Q has starred in several films including ‘Mission: Impossible III’ and ‘Live Free or Die Hard’.
           
 Maggie Q was joined by fellow American TV star Dylan McDermott - best known for his role as lawyer and law firm head Bobby Donnell on the legal drama series The Practice’.

Photos: Here is how it went down at the Safaricom Groove Tour, Machakos

Thousands of fans turned up at Machakos Peoples’ Park last Sunday to attend this year’s Groove Awards with Safaricom Media Tour concert.

Crowd favourite Eko Dydda was joined on stage by “Mateke” hitmaker, Size 8, Guardian Angel, Stephen Kasolo and Daddy Owen among others.

Eko Dydda’s two sons; 5-year-old ‘Keep It Real’ and 2-year-old ‘Am Blessed’ (their Pseudo names) charmed the crowd with their hit rap ‘Sunday’ leaving many startled.

“Bamba Mbaya” by Kelele Takatifu was the show stopper at the gospel party which had Dj Sadic on the decks and was mceed by MC Alemba and MC Abel.

This was the first of five Groove Media Tour concert with Safaricom that will be held across the country.

The second one will be held in Eldoret on 21st May 2017 while the next concert will be in Karatina before the Groove Award Gala which is scheduled for 1st June 2017 at the Kenyatta International Convention Centre. The Tours will thereafter resume and visit Meru and Kakamega.