Wednesday, 20 February 2013

AFI's Mercedes Benz Fashion Week Joburg To Unlock The City's Fashion Potential

From 7-9 March 2013, African Fashion International (AFI), in partnership with Mercedes-Benz, will host the Mercedes-Benz Fashion Week Joburg (MBFWJ) at Mary Fitzgerald Square in Newtown Cultural Precinct with two other shows on off-site venues to be confirmed.

This will reinforce Johannesburg as a world-class African city that serves as the global market’s gateway into the continent. AFI seeks to further echo fashion as big business with a host of potential in South Africa by attracting the city’s talented and successful designers.

The line-up of designers this season, which includes the likes of David Tlale, Thula Sindi, Suzaan Heyns and Fabiani, is testament to AFI’s commitment to excellence in presenting the best in creative innovation and commercial success.

In cementing Joburg’s role as a fashion capital, AFI is excited by its partnership with the City of Joburg. “Partnering with AFI to host these leading fashion events puts Joburg on a global platform as a fashion industry leader, along with cities like Berlin, New York and London,” says Ruby Mathang, MMC for Economic Development at the City of Johannesburg. “These showcases of excellence in fashion design provide unprecedented opportunities to communicate a strong message that Joburg is well and truly open for global fashion design businesses, providing a unique lifestyle destination for fashion tourists and buyers.”