In a different fashion from last year, the awards have
excluded a total of 11 categories that were featured in the previous years. The
new edition under the theme "The Fashion Takeover" – are
set to be the biggest edition yet, drawing professionals in African
entertainment – with a mission to shine a global spotlight on the African
Fashion industry while highlighting creativity, achievement and excellence.
This year, two new categories have also been
introduced: Fashion Entrepreneur of the year Uganda and Fashion
Entrepreneur Africa in support of the ceremony's theme: "Fashion
Takeover". These awards will recognize individuals who have shown
outstanding commercial success of their fashion businesses or personal
brands.
See below 2017 ASFAs classifications of categories:
HONORARY AWARDS
1. Lifetime/Style and Fashion Icon Achievement Award
2. Humanitarian Award for Works in Fashion
3. Outstanding Model of the year
4. Fashion Entrepreneur award (Uganda & Continental)
CORE FASHION
5. Fashion Designer of the Year (Uganda &
Continental)
6. Model of the Year - Male & Female (Uganda
& Continental)
FASHION CONTRIBUTORS
7. Make up Artist of the year (Uganda & Continental)
8. Hair stylist of the year (Uganda & Continental)
9. Fashion Photographer of the year (Uganda &
Continental)
10. Stylist of the year (Uganda & Continental)
11. Best Fashion Blogger / Writer (Uganda & Continental)
PUBLIC INFLUENCERS
12. Most stylish/Best dressed celebrity - Male &
Female (Uganda & Continental)
13. Most stylish Artiste - Male & Female (Uganda
& Continental)
14. Fashionable Music video of the Year (Uganda &
Continental)
15. Best dressed media personality of the year - Male
& Female (Uganda & Continental)
16. Fashionista of the year - Male & Female (Uganda
& Continental)
17. Best Dressed on the Red Carpet - Male & Female (Uganda
& Continental)
2017 ASFAs will take place on the 8th of December at the
Kampala Serena Hotel courtesy of leading CIROC Ultra Premium Vodka in
association with KCCA, Bell lager and NTV Uganda. The show will be produced and
directed by David Tlale from South Africa, Front of House Production from
Kenya, together with Fenon Events and the ASFA team supported by MNT Consult.
PR will be spearheaded by Anyiko PR Agency. Ahead of the main event, the
organizers have already held a launch event held on (20th July) in
Kampala, Uganda. As a build-up, a number of Fashion Takeovers will be taking
place across the continent in Namibia, Rwanda, Kenya and Uganda.
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