Monday, 22 July 2013

Redds Vodka Lemon Launched In Nairobi

Crown Beverages has launched a new brand in the market ‘Redds Vodka Lemon,’ an addition to its wide range of product portfolio.

Mr. Anthony Grendon MD, Crown Beverages Limited has termed the new Redds variant, Redds Vodka lemon as a premium, iconic and first class ready to drink for confident and extroverted individuals who connect easily with others.

“I am excited to launch Redds Vodka Lemon to create a high quality, fun lifestyle and stylish alcoholic beverage, the only beverage that complements who you are through a variety of offerings and a perfect representation of whom and what Crown Beverage Limited is all about.”

“Redds Vodka Lemon takes pride on having a crisp lemon taste that’s guaranteed to connect to consumers with unique partying atmosphere,” he added. The launch of the new product into the Kenyan market is as a result of the need to provide variety to the consumers and promote growth of the industry.

Crown beverage, Marketing Director, Sheila Changangu added, “Redds Vodka Lemon is a vibrant and social brand, an extension to our well known credible Redds brand. By launching this new drink, we are broadening our reach as a unisex brand and improving our offering to our customers while improving business for our partners.”

Redds Vodka Lemon has 7% alcoholic content giving it a little extra kick and is guaranteed to appeal to consumers who are looking for a crisp, clean and invigorating alcoholic beverage, the new brand will be available countrywide in 330ml returnable bottles.