Monday, 5 September 2011

SPREAD THE LOVE IS BACK




Spread the Love Campaign is back this year, promising to do great things this time round.
An initiative of Kijiji Records, the campaign identifies and brings awareness to key social issues, which form the pivot around which the campaign will be themed that year. Founded in 2009, the campaign has received partnership from Faida Investment, Mavuno Church, Gina Din Corporate Communications, Red Cross, Capital FM among others.



The annual Month of Love serves as a call to action for individuals to be able to sign-up for a one month commitment of service with different social justice organizations and initiatives. This year the focus is on four prisons situated within Nairobi and its environs and the campaign is currently in the process of mobilizing people and corporate resources based on a needs assessment done.



The Spread the Love campaign team engaged the community, inmates and wardens of Industrial Area Police Remands in various community service activities.
Led by the founder of the Spread the Love Initiative, Kanjii Mbugua, the campaign team helped in painting 72 blocks of the remand premises, unblocking of sewage systems and tiding up the compound.
The team also gave donations of tooth paste and tooth brushes to the inmates, and joined the entire community in an afternoon of entertainment.
“Inmates are human being and they need to be cared for in every aspect of their lives. That is why we have come here to spend time with them and give some donations,” said Kanjii.



The Spread the Love campaign has done various facelifts to four prisons in Nairobi and its environs, and today’s marked the final one.
An initiative of Kijiji Records, the campaign identifies and brings awareness to key social issues, which form the pivot around which the campaign will be themed that year. Founded in 2009, the campaign has received partnership from Faida Investment, Mavuno Church, Crown Berger, Gina Din Corporate Communications, Red Cross (Emergency Plus), and Capital FM among others.




This year the Spread the Love Campaign will hold its first ever Spread the Love Honors Night on Tuesday 13th September 2011 at Crowne Plaza; the aim of the awards gala is to celebrate individuals and/or organizations that have made a difference in their communities and industries.



A panel has been set up to assess all successful nominations and determine whether they satisfy the relevant criteria to win in their respective categories. There are a total of 11 categories and each of the categories is well represented on the panel to ensure that the nominees are properly evaluated taking into account the relevant industry standards and practices.



The Spread the Love Honors 2011 seeks to identify and honor individuals and/or organizations that satisfy the criteria set out in the following categories:

Nurturing the Core – Preservation of the family institution and promotion of positive family values in society.

Healing Hands - Dedication to the enhancement of human health.

Restorer of the Elements - Celebrating innovative efforts to preserve and protect the environment.

Soul Stories - Telling the other (positive) side of the African story with any form of media.

Learn to Love - Dedication to promoting education using innovative ways.

Business with Heart – Operations that reflect a double bottom line - impacting both profit and people.

Champion for Justice – Dedication to advancing good governance and promoting sustainable development.

Love in Action – Individuals or organizations that are making an impact in society in profound innovative ways.

Challenging Change – Celebrating innovation and out of the box thinking.

Major Minor - Individuals under the age of 18 who are significantly impacting society.

Love Honors –This is the ultimate award; the recipient is an individual who has made a major impact in their community and devoted their time and energy to achieving sustained positive change over the span of their life. Their work will demonstrate measurable positive results and changes that have made a difference to the wider community.
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