Tuesday, 17 May 2011

OD HITS TV SCREENS WITH ‘GINJAH ME UP’



Rapper OD is back on your TV screens with a brand new video titled “Ginjah Me Up”. The video which was directed by Clarence Peters and is primarily driven by special and visual effects is the fourth single OD is releasing from his sophomore album, H.O.D (Hustle or Die) which is a rare feat for most Nigerian rappers.
The video which lasts for 2 minutes 40 seconds is an innovative piece of art seeing that OD had never done a track quite like this and had never been in this kind of video. Throughout the song the rapper uses the controversial auto-tune to great effect while the video is a mixture of stunning visual effects and graphics.



OD’s second album, H.O.D has helped push him from the underground to the mainstream realm where he is now regarded as one of Nigeria’s most talented rappers. This album has spawned three hit tracks namely; If I Catch You, Alujo and Drinks in a Glass. With Ginjah Me Up already moving up the charts, OD is set to have four rap hits just from one album.



OD which is short for Overdose broke into the music industry as a member of the all star rap collective known as SWAT ROOT which had Terry Tha Rapman and Mode 9 as some of the members. The group later split and OD went on with his solo career. Before even dropping his debut album, OD won the highly coveted Next Rated category at Hip Hop World Awards 2007. That same year he dropped his album Don’t Hate. Even though the album received rave reviews from industry tastemakers it was not properly marketed which led to poor sales.




In 2009 he signed on to the fledging record label, X3M music and since then OD has gone to establish himself as a bankable rapper judged by how fast his album was sold out after only three weeks of release. His rise continues as Ginjah Me Up is on heavy rotation on all music programmes, TV stations, local and terrestrial.
“This is just the beginning, there’s more where this came from” Steve Babaeko founder of X3M says
You can purchase H.O.D from any music vendor or music store nationwide. You can also purchase the album on iTunes, Not Just Ok and other selected music websites.
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