Thursday, 19 May 2011
IT'S OFFICIAL: WAHU IS THE FACE OF REXONA DEO
MTV Africa Music Award winner Wahu was named the face of Rexona antiperspirant which was launched in the market in May. Rexona AP is the leading deobrand in the world
Apparently Unilever conducted extensive research to look for a brand ambassador for Rexona before settling on Wahu. The photo shoot for the advertising campaigns were shot in Turkey. While the TV commercial was done in Thailand and overseen by a top celebrity TV director. As brand ambassador Wahu will appear in all communication including digital and online material. She will also participate in PR activities.