Sunday, 17 January 2010
FACE OF AFRICA HEADS TO TZ FOR SWAHILI FASHION WEEK
Kenyan Face of Africa representatives Diana Nekoye, are taking part in castings for the Swahili Fashion Week to be held in Dar es Salaam in Tanzania.
“The Swahili Fashion Week is a popular event known to the world as the East African Fashion Week. To add to the drama, tension between the models is rising ahead of the naming of the top 10 finalists who will participate in the final and a misunderstanding lands one of the finalists in bandages,” said M-Net in a statement.
In this week’s episode, viewers will get to see what goes on behind the scenes at a fashion show casting as the models are put through their paces by busy designers intent on showing off their clothing to potential buyers by using only the best models. It remains to be seen if the two Zimbabwean models will make it.
“Just three Face of Africa models make it into the Khadija Mwanamboka show while illness keeps one away from a casting with Kemi Kalikawe who chooses all the remaining 11 Face of Africa models for her show,” added M-Net.
“Then, there’s the dramatic moment for one disappointed model who’s left out of the show for David Tlale who chooses all the other Face of Africa models for his show, except her,” read the statement.
With clear favourites emerging with the designers at Swahili Fashion Week as the same models are chosen again and again for prominent spots in prestigious runway shows, the onus is on the top 12 models to fight for the only 10 spots available.
The winner of M-Net Face of Africa 2010 is guaranteed to walk away from the final in Lagos on 6 February with a modelling contract from O Model Africa, US$50 000 in cash from M-Net, skincare products for 12 months from Iman Cosmetics and a trip to New York, courtesy of Arise magazine, to participate in New York Fashion Week. It’s the ultimate career kick-start for any young model.