TV comedians took part in the just ended Royco bus activation promotion. On it’s second phase the marketing campaign offered free bus rides to commuters in specific routes.
“This is the second phase of the multi-million Royco Githeri Collabo Poa campaign launched July where we are encouraging parents to rush home and spend meal times with their families by offering them free bus rides on our Royco buses,” said Margaret Mwaura, Marketing Director Unilever-East and Southern Africa.
Commuters were treated to guest celebrity appearances like Charles Bukeko of the Papa Shirandula sitcom, Charles Kinuthia of Tahidi High and the Vitimbi crew.
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