The first ever Rift Valley Music and Culture Festival has been launched. The Festival, to be held over the Easter 2010 period at Fisherman’s Camp, Naivasha, will bring together international and African artists to create what organisers hope will be “a unique and eclectic vibe.”
The launch took place at the Festival Venue on Lake Naivasha last weekend.
The organisers, are brothers, Sean and Ivan Ross, born in Kenya but now living in London. Explaining why they decided to stage the Festival in Naivasha, the Ross brothers said: “We’ve got strong ties with the area and come here several times a year. Our links with Kenya go back generations, and our family has been running Fisherman’s Camp for decades. We both love music and are involved with big festivals back in the UK. We saw a massive opportunity to stage an international music festival here at Fisherman’s Camp to appeal to local people and bring in travellers from other African nations, the UK and beyond. As well as being a fantastic event, it will hopefully give the local tourist economy a well-needed boost.”