Radio personality Eve D Souza is the ambassador for a campaign aimed at our cleaning up of the beaches along the Kenyan coastline. The campaign dubbed Green Generation pledges to plant 10 million trees by 2010 in a bid to conserve the environment for future generations.
Eve, the brains behind the campaign, explained how the idea came to fruition, “I was sitting at lunch feeling really frustrated about the situation in Kenya, the loss of Mau Forest, the power and water rationing and really felt the urge to do something. Anything. Being in the media, we all have so much influence and a lot of resources at hand, but I just felt very Superficial, like we really weren’t doing anything apart from talking about the problem...over and over and over again,” the Capital Radio presenter said.
She joined up with fellow radio presenter Chao Tolle who runs the Capital Kids Club which also has a tree planting programme.
“Kenya has the second most polluted waters in Africa so if we could all do our bit by taking part of the clean up it’s a big first step towards saving our shores,” Eve advised.
The areas targeted for cleaning are Jomo Kenyatta Beach in North Coast, Tiwi at Diani, Marine Park and Silversand in Malindi as well as Kikambala, Kilifi, Shimoni and Watamu where clean up stations will be set up.
Kenya Forest Service and the Ministry of Environment are in support of the campaign.
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