Cîroc Vodka, a brand under the global Diageo family of
reserve brands brings to life their new marketing Campaign Cîroc Glow That was
launched at the 40 Forty Lounge in Nairobi. The brand has partnered with
Fashion Blogger Joy Kendi and renowned DJ G-Money to push the brand to the
brands Target market.
Already, innovative marketers have shifted their investment
focus to social media and the more disruptive and collaborative brand
communications tactics as priority investments that would cut through the noise
and deliver lasting impact on the relevant authoritative conversations for
their products.
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