Upcoming fashion designers on Wednesday showcased their
creations at the OPPO F3 Black Limited Edition launch.
Various models took to the runway in a glitzy display of
style and elegance that was attended by top personalities in Kenya’s fashion
and entertainment industry.
Guests took in designs from Ian Omondi and Brian Mathews of
Taisere Design, Carol Oyugi of House Korasewn and Hellen Githinji from G_ by
Githinji in 2 hours long display at Radisson Blu Hotel.
With Kenya’s fashion industry being one of the most vibrant
on the continent, the OPPO Fashion Night was established to showcase how mobile
technology has enabled the fashion industry to break new ground in regards to
designs, job creation, marketing opportunities and influencing popular culture.
A prime example of how mobile technology has impacted
fashion is the heightened use if social media platform Instagram which has
greatly enhanced the popularity of fashion influencers like Diana Opoti and Joy
Kendi.
“This is a great opportunity to work with a company like
OPPO because it is my first corporate collaboration. I’m excited that they
believed in me,” said Hellen Githinji.
It’s also fantastic for the fashion industry because it
shows it is growing and the opportunities are endless. We usually just have
stand-alone fashion shows but to combine a show with a phone launch says a
lot,” she added.
With the new OPPO F3 Black Limited Edition offering a new
direction in regards to style, OPPO is banking on the device to help them make
inroads in the premium smartphone segment.
The designs on the runway were heavily inspired by the
device’s matte black colour, sleek curved design and cutting edge technology.
“This show is more than just launching the OPPO F3 Black
Limited Edition. We are giving new designers the opportunity to show the world
what they are capable in a very competitive industry,” said OPPO Mobile Kenya
Brand Director Jessie Wu.
“The matte black colour is in response to our users varied
lifestyles and fashion preferences,” he added.
The new version which will be available at authorized
resellers comes with a pre-installed screen protector, jelly case, fingerprint
reader, a 16 megapixel front camera and a two years official warranty for added
value and protection.
The phone will retail for Kshs. 32,990 at outlets across the
country.
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