Industry leader Safaricom has signed a distribution agreement with
Econet Media’s Kwesé TV, Africa's newest multi-platform Pay TV
network, to deliver premium video content to Kenyan consumers.
Kenyan
consumers have been early adopters when it comes to digital content,
and Safaricom has consistently led the charge in the communications
industry with innovative products and services.
The announced partnership with Kwesé TV extends Safaricom’s digital
services offered to its subscribers.
Kwesé’s
TV content showcases some of the best in Sports and Entertainment,
including exclusives like NBA basketball, Revolt TV and VICELAND, as
well as live coverage of English Premier League
and Brazilian football matches, as well as lifestyle and music shows.
Leveraging
Safaricom’s superfast 4G network, subscribers will be able to stream
Kwesé’s world-class programming on their connected devices through
innovative data bundles, which will be available
to Safaricom customers.
Commenting
on the agreement, Sylvia Mulinge, Director- Consumer Business,
Safaricom said “Our aim is to enhance our customer experience and
deliver solutions that meet their unique needs.
Video content is the future of mobile and our partnership with Kwese
will enable us to deliver some of the best international and local video
content. This is a powerful partnership, which will greatly benefit our
customers and have a positive impact on the
local industry.”
"We
are seeing increasing integration across our related industries in
telecommunications and media. Through our partnership we will be able to
leverage our collective strengths to give customers
a world-class video service through the fastest network in Kenya. We
are excited by the potential that mobile TV offers and look forward to
working with Safaricom to deliver our content into the hands of even
more Kenyans” said Econet Media CEO Joseph Hundah.
Kwesé TV’s offering will be accessible through Safaricom video data packages and M-Pesa, which will be made available shortly.
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