Former CEO of sports giant, Puma, now a director of Kering and Harley Davidson, Jochen Zeitz spoke about his wildlife sanctuary in Kenya.
Jochen is the owner of Segera, a wilderness safari retreat in Kenya. He recently addressed a gathering at the Capital Club in Dubai on the social and environmental responsibility of the corporate world, reports TradeArabia News Service.
When asked about his move to the tourism industry, he said: “I never
wanted to be in the tourism business, but this was the best way to share
this part of my life and to help educate people on conservation and
sustainable safari experiences.”
Segera is situated on 50,000 acres of preserved land in Kenya’s
Laikipia Plateau, the wildlife sanctuary offers a unique, sustainable
safari experience.
"As we sit at the beginning of the 21st century, we have a duty to contribute to the building of a new paradigm and narrative that can see both the corporate world and sustainable social and environmental initiatives co-exist," Zeitz added.
No comments:
Post a Comment