The video was directed by the acclaimed video director Mr. Moe Omusa features Kenya's super star dance group: Sarakasi Dancers.
The video shot in Kenya's during Zamani's recording at Coke Studio Africa becomes the first African music video to premiere on Jay Z’s Tidal Platform.
“It’s about levels. We are just getting better and continuing to surprise Zamaniacs with every release. BOSS is a song for everybody – be the boss of yourself. Be the boss of everything you do. Make boss strides. Time for Africans to rise,” said the Chocolate City Boy, Ice Prince.
For the release of BOSS, Ice Prince has pulled nothing but boss moves. He has rewarded two of his fans a return ticket to Dubai in a merger with PlayNetwork.
The fans won at the just-concluded BOSS Post Your Video Singing Along, Dancing or Vibing to BOSS competition using hashtag #BOSSBYICEPRINCE
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