Safaricom hosted its final edition of this year’s BLAZE Be
Your Own Boss (BYOB) youth summits on Saturday,16th December, 2017at Uhuru
Gardens, Nairobi.
Auditions of the BYOB TV Show, a reality-based business
challenge competition that was viewed through 8 episodes earlier this year was
also held on Friday, a day before the summit, at the University of Nairobi main
campus.
“The first season of BLAZE which kicked off last year was
fantastic. We are even happier to see the increased number of Blazers who have
benefited from the mentorship summits and boot camps. It’s been a great
learning experience and we look forward to the new and exciting twist of Season
2 of the TV show,” said Sylvia Mulinge, Director – Consumer Business,
Safaricom.
The BLAZE TV Show auditions brought a great platform for
each BLAZEr to convince the judges of their merit to take part in the
competition. In the auditions, Judges scored pitches individually and an
average score will be used to determine a candidate’s final score and whether
they progress onto Season 2 of the TV Show or not.
Over 36,000 young people have so far attended the preceding
creation camp and summits which started with Meru, Eldoret, Nakuru, Machakos Mombasa
and then to Nairobi.
Some of the mentors at the Nairobi summit included; Nick
Ondu – Fashion Blogger, Enos Olik- Video Director, Tosh Gitonga – Film
Director, Jibril Blessing-Producer and videographer, Njugush- Comedian and
actor, Abel Mutua- content developer, Wycliffe Waweru- entrepreneur and bicycle
manufacturer, Caleb Karuga – Agripreneur as well as Bryan Wanyama of Matwana
Matatu Culture. For technology mentorship Blaze is partnering with E-mobilis,
an agency delivering the Digital Skills Africa Program in partnership with
Google.
BLAZE is a sub-brand of Safaricom and is the first platform
of its kind in the East and Central African market to be co-created with the
youth, for the youth.
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