Econet Media has unveiled its satellite bouquet Kwesé TV in
Kenya. Arguably amongst the best entertainment and sports bouquets currently in
the market, Kwesé TV will be banking on its premium programming and innovative
flexible payment model to penetrate the competitive Kenyan market. Kwesé TV is
currently available both in urban centres and rural areas throughout the
country and includes a free 30 day subscription for new subscribers.
Kenyans will be familiar with Kwesé’s free-to-air sports
channel, Kwesé Free Sports which launched here last year. The launch of Kwese
TV introduces the full offering to the market, bringing its fantastic
entertainment programming to the Kenyan market. Kenyan viewers want a fresh
alternative, and can now look forward to exclusive internationally acclaimed
and popular channels such as DreamWorks, CNN, DTX, VICELAND and Diddy’s REVOLT
as well as first-to-market content and popular televisions shows to cater to
every viewing appetite. Kwesé TV’s programming line-up also includes local
free-to-air channels such as KTN KBC and NTV, with additional channels to be
made available in due course.
Kwesé is truly multi-platform and multi-screen broadcaster
which gives subscribers access to the full spectrum of programming on Kwesé TV
across multiple platforms including TV and mobile. Its 60+ channels of premium
entertainment and sports programming can be accessed on the Kwesé’s satellite
set-top-box (decoder) available at all Kwesé branded stores (throughout the
county) and online via the Kwesé eStore and Jumia. Customers can find their
nearest store by simply sending the word ‘Kwese’ to 40150.
Kwesé’s appeal is not only its world-class content. It has
innovated to bring to market Kenya’s first ever “pay as you watch” payment
model. This flexible payment option gives subscribers the choice between
purchasing 3, 7 and 30 day passes to its full channel bouquet. Never before has
such premium content been available for as little as 475 KES*.
“Kenya is an important market for us and we are excited to
bring our full offering here. Our multi-platform model ensures that we provide
entertainment and sports content anytime and anywhere at no extra cost,” said
Kennedy Ojung’a, General Manager for Kwesé TV Kenya.
“As a business premised on making premium content accessible
and convenient, we are introducing innovations which we believe are game
changers. Our flexible payment option gives viewers a way to structure their TV
viewing to suit their lifestyle. In addition to this our ‘always-on’ Kwese Free
bouquet means 24/7 access our free-to-air channels whether you have paid your
subscription or not. No other service gives viewers this kind of value for
money for world class content.” Ojung’a added.
There is programming for the whole family on Kwesé TV, be it
drama, reality TV, current affairs, sports and kiddies programming amongst
others, Kwesé has it all. It is also home to the continent’s most esteemed
sporting codes, such as the NBA, ESPN (both exclusive), Premier League (EPL),
Copa Del Rey, Netball Africa and the National Football League. Kwesé also holds
rights to some of the world’s largest tournaments including the upcoming 2018
FIFA World Cup.
Kwesé decoders can be purchased at branded shops across the
whole country. Our dedicated and skilled installers are on hand to set you up
to experience TV like you’ve never had it before.
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