Henry is famous for his time at English Premier League Club
Arsenal where he was part of a team that won two league titles and three FA
Cups as well as leading his team to the 2006 UEFA Champions League Final in his
role as captain. Named Professional Footballers’ Association Players’ Player of
the Year twice, and the Football Writers’ Association Footballer of the Year
three times, Thierry Henry enriched the football viewing experience for all
fans of the sport.
He will work with Guinness in Kenya and across Africa to
shine a light on those who demonstrate their Made of Black spirit.
This season, Guinness will be celebrating and uniting
passionate football fans and rewarding them through incredible football
experiences that only Guinness can provide. This will include Fanzone
activations for thousands of fans across the country with live football and
music experiences. In addition, Guinness will continue to sponsor EPL broadcasts
through DSTV ensuring that all football fans can continue to follow their
passion with friends and family over a cold Guinness in their homes or at their
favourite bar.
Between 3rd October and 8th December 2017, EABL is giving
football lovers a chance to meet Thierry Henry in an exciting new consumer
promotion – Be a Front Row Fan. Look out for special promotional bottles
of Guinness, check under the crown and you could win airtime, free bottles of
Guinness or stand a chance to win a share of KSH 50 million cash prizes. In
addition, some lucky Kenyans will have a chance to join Thierry Henry in the
ultimate fanzone experience when he is in Kenya.
Commenting on the partnership, Thierry Henry said, “I am so
excited to be working with a globally renowned brand like Guinness. The Made of
Black campaign is something I can really relate to. This will be my first visit
to Kenya and I have heard a lot about the huge passion for football that exists
there. I can’t wait to arrive and meet all of the dedicated football fans and
hear their stories.”
Ms. Janice Kemoli, Head of Beer, Kenya Breweries Limited
added, “We are really excited to be working with such a football legend this
year. Henry carved his own path to bring his creative flair to the game, he worked
hard to demonstrate and his skill and ability; ultimately changing the way the
game was played in England and showing that he was truly Made of Black. He is
an inspirational ambassador for our Made of Black campaign.”
“To be with a chance of winning in our latest consumer
promotion, choose Guinness in your favourite bar and SMS the code under your
crown to 22110 for a chance to win. If you’re one of our lucky big winners, you
will be enjoying a live Premier League game with Thierry Henry when he comes to
Kenya later this year. Plus, there will be 50 million KSH in prizes to be won
throughout the promotion. Participation is limited to only those above legal
purchase age (18+).”
Guinness will also be celebrating everyday football heroes
over the next year. Those passionate about football who have shown their own
Made of Black spirit and gone above and beyond to fulfil their football dreams
and inspire others.
Guinness embodies the Made of Black mind set. It is an
iconic beer that has the darkest liquid, but the brightest flavours. A
beer that has lived in the hearts and minds of millions in Africa and across
the world for over 250 years but has always had the authenticity, boldness and
vision to do things differently.
Further details of the Guinness Made of Black programme will
be announced over the coming weeks. Like the Guinness Facebook https://www.facebook.com/guinnesskenya/
for the latest news.
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