Following
a successful first season that saw 43% of Kenyan youth join the BLAZE platform
and 44,000 young people under the age of 26 attend the countrywide summits, the
second season aims to inspire Kenyan youth through inspiration and guidance by
some of Kenya’s most successful young entrepreneurs.
“We are glad that
the first edition of BLAZE BYOB was a success. We now want to build on the
learnings we picked to improve the second edition. Key among the changes, we
will be introducing three new areas that will help participants in building
successful businesses and appreciating the need to give back to the society,”
said Sylvia Mulinge, Director -Consumer Business, Safaricom.
The theme this year
will be Greatness Requires Internal
Toughness (G.R.I.T). The second season of BLAZE BYOB will focus on three
key areas; to mentor and train youth by giving them the tools required to be
successful at BYOB Creation Camps.
Secondly,
to inspire youth to follow their passions and introduce them to relatable
mentors who can talk about their personal journeys and how they found G.R.I.T to
be successful at BLAZE BYOB Summits
and lastly BYOB will introduce BLAZE
CSR Fridays, a session aimed at teaching the youth to give back to the
society.
The
creation camps aims to have 350 participants with a pre-screening in Meru where
youth will have the chance to give a 5 min elevator pitch about their business
ideas to a panel of category experts with an aim to impart tangible skills onto
the youth.
As
the final part of the Creation Camp and ahead of the summit, all participants, mentors
and performing artists, will go into five pre-identified high schools and have
a 1-hour mentorship session, giving out a donation as part of the CSR projects.
Some
of the mentors expected at the Meru summit are; Jibril Blessing-producer and
videographer, Njugush- Comedian and
actor, Abel Mutua- content developer, Julian- musician, Wycliffe Waweru-
entrepreneur and bicycle manufacturer and Caleb Karuga, an Agribusiness
entrepreneur.
BLAZE
is a sub-brand of Safaricom and was created to give youth aged 26 years and
below products, services and benefits tailored specifically to meet their
everyday needs.
A first of its kind platform in Kenya,
East and Central Africa, BLAZE was founded on what Kenyan youth say is most
important to them: freedom, empowerment and success.
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