Makers of popular whiskey brand Jack Daniel's have launched a campaign in search of a brand ambassador in Kenya.
The campaign dubbed ‘Gentlemen Wanted’, targets Kenyans above 21, who exude boldness, charisma and are sociable, which is in line with the attributes of the brand.
Speaking during the launch, Jack Daniels’ Kenya Brand Manager Zara Kuria gave an overview of the campaign. “Our aim is to identify a person who will embody the spirit of the brand and its values of authenticity, independence and integrity, to represent the Jack Daniel’s Family of Brands and share knowledge and experiences with the local audience in a personal and engaging way. This search provides a great platform for individuals looking to grow personally, share great experiences and represent one of the leading American whiskey brands globally right here in Kenya”.
Those interested in applying for the role have until the end of May to log in to the Jack Daniel’s Kenya Facebook page and fill in an application form. Successful applicants will be reviewed by a panel of judges, including local thought leaders, who will pick three finalists. The public will thereafter vote for the finalist they believe should represent the brand in the country. Voting will take place on the Jack Daniel’s Kenya Facebook page in July this year.
The winner will begin their new role with a trip to the Jack Daniel’s distillery in Tennessee, USA, taking part in an extensive training programme before heading back to Kenya to share what they’ve learned with everyone back home and promote the American whiskey culture amongst whiskey drinkers and those just beginning to enjoy whiskey.