High-end online
retailer BeautyClick is selling affordable and quality human hair in Kenya solely online
via www.beautyclick.co.ke and via individual
hair-dressers, allowing customers to buy quality products from their favorite
and trusted hairdresser.
With a strong social media presence
and unique business model, BeautyClick has already established a strong
brand as a leader in the human hair industry, just 12 months since
inception.
BeautyClick has
recently introduced to the Kenyan market high quality human hair blends at
affordable prices for the Kenyan lady who changes her hairstyle frequently but
still wants the look and feel of human hair. Gaining popularity and ground pretty fast, BeautyClick also have
under its belt endorsements from some of Kenya’s top bloggers and media
personalities like Kobi Kihara, Anne Kiguta, Adelle Onyango, Nancy Mwai. They
have also launched a new Brand Ambassador program
that will be tapping into working professionals with the spending power.
CEO of BeautyClick is keen on building on the brand’s strong footing on
social media and online retail. He says, “Kenyans are tech-savvy but still not
buying a lot online. However, our business module proves that it’s a space fast
changing. Our buyers are quickly embracing the independence of shopping
online,” adding, “The fact that our human hair weaves come in all texture and
are high-end quality is an added plus. We are just a click away, try us!”
The beauty of the
team behind BeautyClick is their unique business model - disrupting and
different from the ordinary value chain in Kenya. They are now Kenya’s first
‘hair uber’ thanks to their direct marketing and sales through hairdressers and
stylists acting as their agents.
They also enable hairdressers to sell products
directly to their clients without the upfront costs and burdens of having to
store large amounts, and the clients now have the option of buying hair from
their most trusted source – their favorite hairdresser.
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