High-end online retailer BeautyClick is selling affordable and quality human hair in Kenya solely online via www.beautyclick.co.ke and via individual hair-dressers, allowing customers to buy quality products from their favorite and trusted hairdresser.
With a strong social media presence and unique business model, BeautyClick has already established a strong brand as a leader in the human hair industry, just 12 months since inception.
BeautyClick has recently introduced to the Kenyan market high quality human hair blends at affordable prices for the Kenyan lady who changes her hairstyle frequently but still wants the look and feel of human hair. Gaining popularity and ground pretty fast, BeautyClick also have under its belt endorsements from some of Kenya’s top bloggers and media personalities like Kobi Kihara, Anne Kiguta, Adelle Onyango, Nancy Mwai. They have also launched a new Brand Ambassador program that will be tapping into working professionals with the spending power.
CEO of BeautyClick is keen on building on the brand’s strong footing on social media and online retail. He says, “Kenyans are tech-savvy but still not buying a lot online. However, our business module proves that it’s a space fast changing. Our buyers are quickly embracing the independence of shopping online,” adding, “The fact that our human hair weaves come in all texture and are high-end quality is an added plus. We are just a click away, try us!”
The beauty of the team behind BeautyClick is their unique business model - disrupting and different from the ordinary value chain in Kenya. They are now Kenya’s first ‘hair uber’ thanks to their direct marketing and sales through hairdressers and stylists acting as their agents.
They also enable hairdressers to sell products directly to their clients without the upfront costs and burdens of having to store large amounts, and the clients now have the option of buying hair from their most trusted source – their favorite hairdresser.