Friday, 20 January 2017
Meet Kenya's Personalities Viewed As Youth Influencers And Role Models
Safaricom’s youth network BLAZE has last evening unveiled the12 contestants who will be taking part in its new reality show, BLAZE BYOB TV, which will premiere on Monday 6th February 2017.
The contestants were selected from Nairobi, Rift Valley, Central, Western and Coast regions, and include: Susan Mueni, Joseph Wanja, Paul Zakaria, Cate Akoth, Valentine Nekesa, David Kimani, Wayne Ochieng’, Sam Ngure, Susan Maina, Vinsencia Gisore, Keith Asumba and Lynette Achieng’.
The TV series will be on air for a period of eight weeks, during which the contestants will be evaluated on their ability to perform outstandingly well across a series of tasks that will assess their business skills, navigating carefully crafted challenges that simulate real-life situations, and working with mentors and established brands to earn the judges’ and audience’s favour.
“Every year, over 800,000 young men and women enter a job market that can only provide employment to less than an eighth of them. We must find a solution to the challenge of youth unemployment by encouraging them to embrace entrepreneurship and create jobs,” said Safaricom CEO Bob Collymore during the launch of the TV show.
“The title of the show – Be Your Own Boss – reflects what we see as a step towards finding a solution to unemployment, and that is encouraging the youth to create their own employment. We believe that these 12 contestants represent millions of Kenyan youth who can become entrepreneurs, and therefore employers, if they receive the guidance and support required to venture into business,” he added.
Contestants will be guided and evaluated by a panel of three judges selected from media and entrepreneurship backgrounds.
Kennedy Ombima, popularly known as King Kaka, is a prolific rapper and entrepreneur, overseeing a portfolio of businesses that includes artist management, graphic design and apparel under the name Kaka Empire.
“The selection of the judges was not easy either. These three judges represent what we feel Kenyan youth can relate to: burning passion for business, a desire to tread the unconventional path and a hunger for success. With Caroline, Trushar and King Kaka we’re presenting to contestants and the audience three Kenyans who are excelling in their fields, who know what it takes to succeed and who are willing to share what they’ve learned on their journeys to where they are now,” added Bob.