Kenyan boy band Sauti Sol have taken it upon themselves to save our country's heritage.
In the latest career move, the four band members were announced as Giants Club ambassadors, and called on all young Africans to join the struggle to protect the continent's most endangered animals.
They will be joined by international celebrities at the inaugural Giants Club Summit, which is being hosted by the Kenyan President, Uhuru Kenyatta, on April 29 and 30.
Savara Mudigi, Sauti Sol's vocalist and percussionist, told UK paper The Independent, "We have to spread the word. We need to spread this initiative."
Heads of State from across Africa are being invited to the Giants Club event, where they will be joined by corporate leaders, philanthropists and conservationists, to agree on solutions to combat the illegal ivory trade.
Environment Secretary Judi Wakhungu praised Sauti Sol's involvement. "They are the best boy group in Africa," she said. "The fact the government is including opinion formers and celebrities at an event like this is very important. Their music always conveys very strong lessons - Sauti Sol joining us in talking about the importance of biodiversity, and the importance of protecting our natural wildlife, is so key in getting the message across, especially to young people."