Tuesday, 9 February 2016

Former Puma Boss Talks About His Safari Camp In Kenya

Former CEO of sports giant, Puma, now a director of Kering and Harley Davidson, Jochen Zeitz spoke about his wildlife sanctuary in Kenya.

Jochen is the owner of Segera, a wilderness safari retreat in Kenya. He recently addressed a gathering at the Capital Club in Dubai on the social and environmental responsibility of the corporate world, reports TradeArabia News Service.

When asked about his move to the tourism industry, he said: “I never wanted to be in the tourism business, but this was the best way to share this part of my life and to help educate people on conservation and sustainable safari experiences.”

Segera is situated on 50,000 acres of preserved land in Kenya’s Laikipia Plateau, the wildlife sanctuary offers a unique, sustainable safari experience.

"As we sit at the beginning of the 21st century, we have a duty to contribute to the building of a new paradigm and narrative that can see both the corporate world and sustainable social and environmental initiatives co-exist," Zeitz added.