TRACE has announced a key addition to its executive leadership team in Africa with
the hiring of Victor Bannerman-Chedid as COO.
With deep experience in the mobile telephony and media industries, Victor Bannerman-Chedid will
complement TRACE’s existing executive team as the company continues to focus on expanding its
African operations.
“Victor brings extensive knowledge of the rapidly changing media and mobile market and will help TRACE
as we sharpen our focus on delivering long-term value to all our valued patrons, clients and stakeholders,”
said Olivier Laouchez, TRACE’s Chairman and Chief Executive Officer.
“More importantly, he possesses
a keen understanding of emerging trends in mobile communications and media in Africa and emerging
markets in general.”
Mr. Bannerman-Chedid joins TRACE from Airtel, where he most recently served as Acting Marketing
Director, Airtel Zambia.
He has previously held a variety of operational leadership positions with Airtel
Nigeria, Vodafone Ghana, MTN Ghana and various financial institutions including Ecobank Ghana and
UBA Ghana.
He will serve as Chief Operating Officer overseeing all operational functions for TRACE African operations.
“TRACE is a phenomenal and vibrant brand and an important player in the African media industry. I am
extremely excited to be a part of its bright future,” said Mr. Bannerman-Chedid.
“I look forward to working
with the talented TRACE team, harnessing their ingenuity and creativity to ensure the continued and
accelerated growth of the organization. I am especially keen to be part of the process to introduce a brand
new generation of mobile and digital users to TRACE.”
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