It is not clear yet which Kenyan cast members of the last season. Shuga: Love Sex Money will make it to the new story line.
Set in Lagos, Shuga series 3 will star Nigerian actor and musician Ikubese Emmanuel Ifeanyichukwu, aka 9con, who will reprise his role as smooth-talking bad boy Femi from Shuga series 2. Kenyan actor, singer and radio presenter Nick Mutuma,24, a veteran of Shuga series 1 and 2, will revisit the role of Leo, one of Shuga’s most popular characters. A number of popular Nigerian musicians are also expected to be involved in cameo and acting roles, following hit turns by Banky W and WizKid in Shuga season 2. Further cast members and roles will be revealed at a later date.
The third series of Shuga will be produced and filmed in Nigeria for the first time ever, utilising a predominantly Nigerian cast and crew. Celebrated Nigerian film-maker Biyi Bandele, director of the hotly anticipated feature film of Chimamanda Ngozi Adichie’s “Half of a Yellow Sun”, will direct the 8-part series. Crafting the screenplay for Shuga is a team of Nigerian writers led by award-winning scriptwriter Kemi Adesoye (“Tinsel”, “The Figurine”,“Doctors Quarters”, “National Cake”), who was hand-picked for the project by Bandele after he saw her screenplay for “Phone Swap”.
Pre-production of the hard-hitting, multi-episode drama is already well underway and principal photography is scheduled to take place in August/September 2013. The series will premiere on MTV Base (DStv Channel 322), Nigerian terrestrial broadcasters and other MTV networks and third party broadcasters around the world from World AIDS Day (1 December 2013).
Other elements of the Shuga campaign will include a radio drama series, a peer educator programme, a comic book in Hausa and English, a mobile information service, social media, and a range of digital platforms.