Thursday, 27 June 2013
MTV Shuga 3 Launches In Nigeria
The event which held at the WheatBaker Hotel on Tuesday, June 25, 2013 had top bosses in the entertainment and health sectors like Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, Georgia Arnold, Executive Director, MTV Staying Alive Foundation, Emmanuel Alhassan, Director, Resource Mobilisation for the National Agency for the Control of AIDS (NACA), Mairo Mandara, Nigeria Country Representative, Bill & Melinda Gates Foundation, a and Dr Okey Nwanyanwu, CDC Country Director, Nigeria among many others.
Alex Okosi, Senior Vice President & Managing Director, VIMN Africa expressed his excitement on the launch of the series in Nigeria, “MTV Base is proud and excited to bring Shuga to Nigeria for the first time. We are delighted that this award-winning series and multimedia campaign will be using its muscle to shine a light on important public health issues affecting youth, and promoting meaningful behaviour change while leveraging Nigerian creativity and talent.”
Other guests at the launch include CEO Beat FM, Deji Awokoya, Olisa Adibua, Chris Attoh, Gbenro Ajibade, IllBliss, Uti Nwachukwu, Alex Ekubo, Beverly Naya, Oreka Goddis, Eku Edewor, Tosyn Bucknor, Toke Makinwa, Jumai Shaba among others.
The series will premiere on MTV Base (DStv Channel 322), Nigerian terrestrial broadcasters and other MTV networks and third party broadcasters around the world from World AIDS Day (1 December 2013). Other elements of the Shuga campaign will include a radio drama series, a peer educator programme, a comic book in Hausa and English, a mobile information service, social media and a range of digital platforms.