Friday, 14 June 2013

Author Robin Sharma joins Mi-Fone

Mi-Fone - The first African mobile devices brand, announced that Robin Sharma – the thought leader, inspiring millions of people across the world has joined its Board of Advisors.

Sharma is world renowned for his best selling leadership books such as “The Monk Who Sold His Ferrari”, “The Greatness Guide” and his current popular page-turner “The Leader Who Had No Title”. He is also the founder of eGuru, a technology company focused on lifestyle improvement.

"I'm absolutely amped to partner up with Mi-Fone, one of the coolest and fastest growing companies in the world. I love what they're doing to bring mobile access to every African, and am so excited that they'll be delivering my daily inspiration and success tools to users via their devices. This is a game-changer," said Sharma.

The Mi-Fone brand is edgy and different, and plans to customize Robin Sharma content for its customers by providing exclusive content pre-installed on its devices. Daily motivational messages from Robin Sharma via applications and unique experiences will bring one of the most sought after leadership speakers in the world right into the hands of the majority market in Africa looking to be inspired.

Mi-Fone’s CEO Alpesh Patel says “Having Robin Sharma join Mi-Fone is a great honour and privilege for us. We are going to be able to harness his Leadership skills to deliver inspiring content to our mass-market African consumers. To see Robin live on stage is “Inspiration beyond reach” for most African consumers. With Robin’s daily messaging on our Mi-Fone low cost Smartphones we will now be able to deliver “Inspiration within reach”.

Mi-Fone will soon be launching Robin Sharma executive webinars exclusive for corporate companies who would like some Sharma magic direct into their boardrooms, PCs and laptops. The whole objective is to inspire, motivate and aspire at all Management levels. Mi-Fone’s CMO, Nicolas Regisford, goes on to say “The Mi-Fone vision which started out as a mobile device company in 2008 is evolving into a lifestyle brand and in our relationship with Robin we hope to touch and change lives across the continent by motivating people daily through the brand association”
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