The Orange Live It Up tour, which began with an event at Kenyatta University’s Campus Grounds during the institution’s KU Got Talent Show held on Friday July 20, this week moves to Catholic University of East Africa (CUEA).
The highlight of the tour will be on Saturday 20th October when the Miss and Mr CUEA 2012 beauty pageant will be held at Carnivore restaurant in an evening which will feature performances by musical artistes Octopizzo and Mejja, with DJ Heno spinning the disks.
The Tours, which target other learning institutions in the country, is part of Telkom Kenya’s drive to enhance uptake of its various innovative data products and services, by focusing on the student community. The Orange Live It Up Tours feature popular local musicians.
“These activities are geared towards the youth, engaging them with our brand to create a better sense of product and service awareness,” said Telkom Kenya Chief Corporate Communications Officer, Angela Nganga-Mumo.
The Live It Up concerts feature several side activities – including Orange Experiential Zones where the students interact with the Orange brand; Live It Up Party Storms as well as a Digital awareness campaign.
During the Tour, the Orange Experiential Zone will allow students to experience and learn more about Orange data service offerings. Key among these will be the Holla tariff which comes with 10Mb of data as well as free access to Facebook and Wikipedia access.
Every product purchased during the Tour entitles the buyer to a giveaway, free access to the gaming zone where the students are eligible to win various prizes. Laptops and modems will also be set up to enable students experience high speed internet via Orange modems.
Students are also encouraged to ‘like’ the Orange Facebook Fan Page - https://www.facebook.com/orangekenya - and upload photos onto the page as well as tag the Orange Fan Page to their friends.
Orange’s focus on the data market comes at a time when industry trends indicate positive movement in the number of users and traffic with CCK’s Fourth Quarter Sector Statistics Report (April-June 2012) showing that over the period under review, the number of internet subscriptions in the country rose by 19.2 percent, from 6.4 million in 2011 to 7.7 million.
Annual subscriptions grew by 81.7 percent from 4.2million in 2011 while mobile internet subscriptions continued to dominate the data market contributing 98.9 percent of the total internet subscriptions.
The number of estimated internet users rose by 18.5 to stand at 14.032 million during the quarter under review.
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