Colonel Moutapha and Q Tasi were at the the launch of a new and exciting campaign dubbed ‘The Ticket to Greatness’ that will see Guinness consumers get rewarded for their ambitions and drive to success.
The campaign set to kick off this week will see the brand roll out various consumer reward activities with the key driver being the in bar consumer reward promotion and Radio activations.
“We are doing this to reward our loyal consumers who have been with us through the years,” she said, “We want to reward their ambitions and also help them achieve them,” said Linda Obado, the Guinness branding manager.
The campaign will not only aim to empower consumers by giving them an opportunity to reach out for their ambitions, but they will also be rewarded with instant Guinness merchandise or cash prizes for their winning ambitions.
She described the Kenyan consumer as distinct and ambitious and even though most of them have been hit hard by inflation, they have remained loyal to the brand.
Ms Obado hopes the campaign will inspire their consumers to dare and dream and to reach out for their ambitions.
Over the next 10 weeks Guinness consumers will get a chance to participate in the radio activations by calling in to share their life changing ambitions. The winning ambition of the day will win ksh 5,000. Every end of the month, ten Guinness consumers with the most viable and inspiring ambitions will be winning ksh 50,000 each known as ‘Golden ticket’.
For the in bar activations, the Guinness team will visit 240 selected outlets across the country. Guinness consumers will be given a platform to talk about their ambitions and get a chance to walk away with cash prizes ranging between Ksh 5,000 and Ksh 25,000. Every Guinness consumer found drinking Guinness in the selected outlets will be a winner as they will get a ticket which they can scratch and redeem Guinness branded merchandise redeem the ticket for the cash prize.