Airtel Kenya has appointed top Kenyan gospel artist Daddy
Owen as its official brand ambassador. The one-year partnership will see Daddy
Owen promoting the Airtel brand and endorsing the brands products and services.
Airtel Kenya managing director Shivan Bhargava
commented on today’s announcement saying, “As a brand we have been passionate
about music for a long time and this year we are extremely pleased to unveil
Daddy Owen as our brand ambassador for the next one year. This great
partnership is one of the avenues that we will connect with Kenyans and bring
our brand values to life.”
Expressing his excitement, Daddy Owen said, “I am excited to
be appointed as the brand ambassador for Airtel Kenya; a brand that has changed
the way Kenyans communicate by providing affordable superior communication and
services. I am passionate about creating a positive change in our communities
and I believe that my partnership with Airtel will go a long way in touching
the hearts and lives of Kenyans.”
The endorsement will see the award winning musician
promoting the company's product and services and participating in both the
marketing and brand campaigns. Daddy Owen is currently the top Kenyan gospel
artist, popular for his Kapungala type of music, which he claims is a fusion of
Kapuka and Lingala. He is the only gospel artist in the Africa have won an MTV
MAMA Award and he is currently riding high with his hot track ‘Mbona’ which
focuses on positively addressing the issues around disability.
Shivan Bhargava further stated that the partnership with
Daddy Owen is consistent with the company’s brand policy of leading in industry
innovation and creating delightful and locally relevant brand experiences for
Kenyans.
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