Tuesday, 14 February 2012

MEDIA PERSONALITIES SIGN UP TO SAVE THE CHILDREN





Radio Jambo presenter Eric Omondi will be joined by media personalities Anne Kiguta and Lillian Muli-Kanene as goodwill ambassadors of a public awareness campaign on nutrition, that will be launched later this month. The campaign is an initiative of Save The Children, in partnership with the Ministry of Public Health and Sanitation, and seeks to raise awareness around hunger and malnutrition in children below the age of five years.

Speaking during a briefing session with the three personalities, Ms Wanja Gitonga, Every One Campaign Manager, Save the Children UK said that there was a strong need for everyone to take a definitive role in the fight against malnutrition.



“There is a growing misconception that malnutrition is limited to only segments of the country’s population, particularly those of low socio-economic status”, she said. However, data from the Kenya Demographic Health Survey indicates that 25% of stunted children (short for age) were found in the highest health quintile.

“While a lot of strides have been made by the Government of Kenya in addressing the issue of malnutrition, we strongly feel that greater achievements in reducing prevalence of malnutrition can be realized when the wider population is sufficiently informed and urged to take responsibility for their health and nutrition”, she added.

The war against malnutrition in children is set to take on a new dimension with the launch of the new public awareness campaign that seeks to significantly reduce prevalence of malnutrition and needless infant and young child deaths across Kenya.

The campaign will run under a collaborative partnership between the Ministry of Public Health and Sanitation and Save the Children, a leading international child rights organization fighting for immediate and lasting improvements to children's lives in Kenya and in over 120 countries worldwide.

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