World-renowned fashion design team Dame Vivienne Westwood
and husband Andreas Kronthaler were inspired to be part of Zeitz Foundation as
Ambassadors after a visit to Kenya in June.
“My trip to the Zeitz Foundation headquarters in Segera,
Kenya this year inspired me, as did their projects and dedication on the
ground,” said Vivienne. “The Foundation is driven by implementing a holistic
paradigm that balances conservation, community development, culture and
commerce, and I am excited to lend my support to their community development
activities.”
“We try to embrace The Long Run philosophy of acting today
for a better tomorrow in our daily life”, said Andreas, “and this ties in to
Vivienne’s idea that people should buy less and choose well.”
In a statement Jochen Zeitz, founder of the Zeitz Foundation
and CEO Sport & Lifestyle Group and Chairman of the Board of PUMA said: “I
am very pleased that Vivienne Westwood and Andreas Kronthaler, who are so
influential in the world of fashion, are adding their voices to those of our
other Ambassadors in support of a fundamental shift towards more sustainable
lifestyles.”
Jochen continued: “Vivienne and Andreas bring a wealth of
experience and dedication to our work and I look forward to their ongoing
contributions to the Community side of our activities”.
The couple join athlete Usain Bolt, who is the Zeitz
Foundation Ambassador for Culture (Sport) and entertainers Amadou & Mariam,
Ambassadors for Culture (Art) among others.
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