Thursday, 27 January 2011
MTVNHD UNVEILS GLOBAL INTERACTIVE MARKETING CAMPAIGN `EXPERIENCE THE MUSIC`
MTV Networks International (MTVNI), owned by Viacom Inc. (NYSE: VIA, VIA.B), today announced the launch of a new interactive marketing campaign to promote MTVNHD, MTVNI’s first international HD service, which is currently available in 30 markets worldwide. The ‘Experience The Music’ campaign, which is based on flash technology and texture mapping in 3D, will be available to internet users worldwide, and will be supported by a dedicated Facebook campaign in five markets – Australia, Belgium, Germany, Poland and the United Kingdom.
The new application will allow music fans to appear in their very own music video. Users can log on to www.mtvnhd.com/experience and choose from one of five videos created especially for this campaign, each representing a different music genre (rock, pop, hip hop, club or metal). Users can then upload a photo and watch their performance as a music video star – and then share it with their friends and family via email or by posting it up on their Facebook wall!
This new MTVNHD application will be available to all internet users worldwide, and is aimed at the channel`s core audience – young male viewers. The application complements a series of three television spots that originally aired on MTV channels in November and December 2010 in markets which carry MTVNHD. The creative concept behind the ‘Experience The Music’ campaign was developed by K2 Internet interactive agency in Poland.