Tuesday, 24 August 2010
JERMAINE JACKSON FOR AFRICA MUSIC AWARDS
This year’s African Music Awards will take place in London and Jermaine Jackson is listed as one of the celebrities presenting a prize at Wembley Arena on October 15.
With UNICEF UK as a beneficiary, the AMAs is a celebration of African inspired talent and, within its niche, the AMAs will aim to expose the incredible richness of African music and culture, showcasing the breath-taking performances from the Continent's music giants and top musicians. Music Moguls, Film Legends, Fashion gurus, and Football stars, will all participate in the event's presentations, making it truly the most glamorous African event in the UK for the year 2010.
Speaking about this years event founder Eric McKaiser said, "Music industry experts have tipped African music to "explode" into the UK market and the AMAs is there to provide a platform that will recognise their achievements annually. We want to change the perception of African music as a niche into entertainment that will appeal to the masses". Last year, Sweet Love singer, Wahu won the Female Act of The Year.