Sunday, 20 June 2010


The genius behind Jamhuri Wear, Jeffrey Kimathi, will have the privilege to work with Alison Hewson, an activist and the wife of U2's lead singer Bono, in an Africa For Africa charity T-shirt campaign.
Zazzle - the leader of on-demand retail manufacturing - announced that it has expanded its partnership with Edun Live, the sustainable T-shirt brand founded by Alison and her husband Bono. Edun Live and Zazzle are now engaging artistes to create a wide range of designs related to Africa and football.
Kimathi is among the five designers chosen. “The T-shirt made will be sold during the World Cup season, but since they will not be available for Africans, I plan to make some specifically for the Kenyan fans,” Kimathi told Hot Secrets.
All designs will be submitted by African designers, and will be sold only at African Edun Live blank T-shirts events. Ten per cent of all proceeds will be donated to Invisible Children, a non-profit organisation dedicated to providing financial help to children by documenting their true untold stories in a creative and relevant way, resulting in positive change.
The new designs will be available online at They will be printed on Edun Live's 100 per cent certified organic cotton T-shirts, and each of the designers will receive income from each sale, consistent with Zazzle user terms.
Other Kenyan designers chosen for the project are Bonk run by Ashi Kariuki, Aika-Grace Temu and Fady Rostom; they are all known for their funky tees and bags.
Then there is Paul Douglas Kihiko, a graffiti artist and designer who works as an artist co-ordinator with the British Council in Kenya.
Also represented are Ugandan artist and graphic designer David Ssengendo and design company G1 Media and finally Zetuzakale Productions, a group of East African designers.