Sunday, 6 December 2009


Actress Pierra Makena has taken her role as a Road Safety ambassador seriously. Recently during the World Day of Remembrance For Road Crash Victims Pierra held a mini launch for the Sio Lazima Road Safety Campaign.
Pierra who currently stars in the M-Net TV series Changes participated in a tree planting exercise at Uhuru Park to remember the victims who lost their lives in grisly road accidents.
The environmental exercise won’t end there, “We will be planting 3000 trees at the Mau Forest to symbolize the same number of Kenyans who loose their lives through road crashes very year.”
The launch will culminate into a concert in December dubbed Sio Lazima Road Safety Concert, to draw attention to the devastating consequences of these deaths on families and communities.
She was joined by businessman Charles Njonjo, roads minister Franklin Bett and survivors of road accidents from various organisations.
According to research road crashes are the leading cause of death in people ages 5 to 34 in the United States, the leading cause of death globally for children and young people ages 10 to 24, and the third leading cause of death globally among people ages 30 to 44.
Though a major public health problem, most road traffic injuries are preventable by increasing helmet, seat belt, and child restraint use, reducing drunk-driving and speeding.