Google launches Maps for Kenya

Nairobi 31st March 2009

As of today new detailed maps of many Kenyan towns including Nairobi, Mombasa, Kisumu, and Nakuru are accessible on Google Maps through any web browser or via Google Maps for mobile on data enabled handsets. The new service means that Google Maps users will now be able to search up to date online maps, look up businesses, advertise for free via Google Maps Local Business Centre, create their own maps and even check locations while they're on the move.

The map data includes a substantial amount of user generated content provided via Google Map Maker as well as thousands of business listings for the wider Nairobi area including more than 50 favorite spots of a number of Kenyan celebrities including Wangari Maathai (Nobel Peace Prize Winner), Julie Gichuru (TV Presenter), Churchill (Comedian) and Humphrey Kayange (Kenya Rugby 7’s Team Captain).

Google Maps in Kenya can be viewed in several ways. The “Map” button shows the traditional map view, ideal for finding an address or planning directions from A to B. To explore in more detail users can choose the “Satellite” button, which includes satellite and aerial photographs. The “Terrain” view shows the physical geography of a place (the hills and mountains). This button is a great choice if you’re heading out to the countryside.

Joe Mucheru, Google's East Africa Lead said:
'We're very excited about the launch today and we hope this is just the beginning for Google Maps in Kenya. Google Maps isn't just searchable digitized maps helping you to find a local place, service or product - our goal is to make information with a geographical dimension available to everyone and to allow users to update the maps and develop on top of them. We believe more accurate, representative local information can greatly improve the breadth of information available about a given area and in turn can help efforts to bolster tourism and business investment.'

Julie Gichuru, TV Presenter who created one of the first My Maps in Kenya showing her favorite places, commented:
'Google Maps in Kenya is a real leap ahead for us. It will open up the country by creating greater understanding of the socio economic situation in the different regions.'

KenyaBuzz is already making use of the Google Maps API on their website. Marta Anna Gloserova from Kenyabuzz said:
"KenyaBuzz provides an online resource for local event information and business listings in Kenya. Google Maps serves as a great platform helping us to provide accurate, comprehensive location-based information for our audience."

Mr. Kimosop from the Mid-Rift Tourism Forum added:
"The Mid-Rift Tourism Forum strives to promote tourism in Kenya and seeks to contribute to increased employment and incomes for host communities. Adding tourism locations on Google Maps creates a free marketing channel and will drive more people to our website and ultimately to the tourist locations"
Google Maps in your pocket:

Information on streets, addresses and local businesses and services will now be accessible via your mobile phone when you're on the road or in places you don't know. Google Maps for mobile can be downloaded for free at www.google.co.ke/gmm . With this tool, users will be able to access detailed maps of Kenya and the world on the go.

Advertising free online without the need for a website:

Google Maps is the perfect product for local businesses: information is available to users and customers who are currently seeking products or services in your area. Companies can now enter for free information about their business, including their address, hours of operation, phone number and photo, and they can also place ads on Google Maps even if they don't have their own website. Users have the option to make searches for companies with similar business in a neighborhood, both via PC or mobile phone - and then they can access provided links and contact details to the respective services.

Update the Map yourself:

A substantial amount of data in Kenya has been provided via our Map Maker product. Google Map Maker allows users to locate, draw, label and provide attributes for local map features, such as roads, parks, or rivers, turning local users into "citizen cartographers." You can join in and update the map yourself by visiting www.google.com/mapmaker.

Build and share your own My Maps:

Create personalized, annotated, customized maps using the My Maps feature on Google Maps. My maps can contain placemarks, lines, shapes, text, photos or videos enabling users to share diverse information with family and friends - from favorite campsites to photos and videos of a holiday or roadtrip. To construct the maps you can also use more sophisticated methods such as maps with advanced content (mapplet) using JavaScript or Google Maps.