ASIA AND GHANA UNVEIL FINALISTS

As organizers wrap up preparations for Kenya’s largest dance competition, the 2nd edition of Malta Guinness Street Dance Africa in Kenya, Asia and Ghana has already announced their finalist who will compete for the 2million shillings in the international dance challenge to be held at KICC on the 12th of September.

Street Hood from Ghana and All Star from Asia were unveiled this week by their respective countries as the MGSDA 2009 challenge ambassadors.

The National auditions for Kenya are slated for the July 25th at KICC at a same day, same venue event.

Gates will open at 8am, after which the first 100 Crews will be auditioned to get the top 10 national street dance crews. The 100 will then compete to narrow the number down to one winning crew who will walk away with the national prize of 5,000 USD and the honour of representing Kenya at the International Final on September 12th.
Speaking during the launch of the second edition of the Malta Guinness Street Dance Africa, East Africa Breweries’ Brand Manager for Adult Non-Alcoholic Drinks (ANAD) Irene Gitonga said that the investment for the 2009 street dance competition was five fold compared to that of the 2008 event.

“We have stepped up our game following the runaway success of last year’s competition by going beyond the Pan African boarder. This year we will have competitors from the United States, Holland and Asia, France, Singapore in addition to Ghana, Nigeria, Tanzania and Cameroun, who competed last year.” She said.

Hip-hop dance supremo and gurus from around the globe will converge on Nairobi in September as the international finals come to Africa for the very first time. Malta Guinness is pulling out all the stops to put on a spectacular show here at our very own KICC.

Last year, Kenya was represented by the Dashy Krew who took the third position after winners, Ghana’s 2Puff and 1st runners up, Nigeria’s Soulquest. crew. Two of the Dashy Krew members are still in the on going dance competitions, ‘can U dance’, and they have a good chance of emerging winners.

Malta Guinness ambassadors in training

The two Kenyan brand ambassadors, DJ Adrian and singer Esther Wahome for the non-alcoholic drink Malta Guinness were holed up in a workshop on Wednesday. The session was set up to equip them in their new role.
One of the topics tackled during the workshop is an issue that has raised eyebrows, simply because Gospel star Esther was appointed to represent the drink.
The PR rep stated on email about the importance of “getting feedback from the ambassadors, following the launch of the ambassadorship programme. This was particularly critical, because the programme seeks to mainly dispel myths that Malta Guinness is an alcoholic drink, while shedding light on its nutritional value.”
Meanwhile, the two ambassadors will be the face, fingers and voice of the Malta Guinness brand. They will be used in advertising campaigns and infomercials to articulate the value of the brand. They will also be incorporated in marketing activities such as road shows and concerts to further reinforce their credentials as ambassadors against the backdrop of their respective professions.