Etcetera's Glitzy Night...The Photos

ETCETERA CELEBRATES WITH CLASS

Moving on after he was named winner of the Recording Of the Year Category at Hip hop World Awards in May 2009, Soft Rock Act, Etcetera shocked fans and the Entertainment industry as a whole when he teamed up with his record label X3M Music to throw the first ever black tie gig in the Nigerian Music scene last Sunday.

As usual, a black tie invitation calls for formal attire. Men wear tuxedos, women wear cocktail, long dresses or dressy evening separates. The event gave room for trendy interpretations of formal wears and the guests didn’t fall below expectation as they appeared in different hues of tuxedos and dresses.

With a cocktail of drinks, spoken word, beautiful poetry and soft music, guests lounged and networked; spending the entire evening hob-nobbing, back slapping and exchanging banters.

The high octane black tie gig which was well attended by the crème de la crème of the Nigerian music industry, media practitioners and artistes held at Black Pearl Restaurant, 10A, Akin Adesola Street, VI.

‘I feel so happy that people responded well to my gathering. It was just three hours of networking and banter but the impact it has on me is everlasting, and it is going to linger for a long time’. Etcetera told news men in Lagos this week

Hosted by Singer, Writer and OAP Tosyn Bucknor, the event recorded the presence of X3M boss Steve Babaeko, Kiss event’s Howie T, CEO of Hip hop world awards Ayo Animashaun, Singer Tosin Martins, GT the Guitar man, Weird MC, Rapper Terry tha Rapman, OD and Mode9.

Others include Talent Manager Joice Ize-Iyamu, Rapper Kel, Singer H man, Big brother Nigeria alumnus Ebuka Obi- Uchendu, Writer cum publicist Ayeni Adekunle, Poet Sage Hasson, Ade Bantu, OAP Gbemi Olateru-Olagbegi, and many others.

Pascal Ejikeme popularly known as Etcetera is a singer-song writer signed on X3M Music, a record label founded by Steve Babaeko. His self titled album ‘Etcetera’ was released in May, 2008 from which further singles like ‘This is not a song’, ‘Michelle’ and ‘Biafra’ were released.

‘The journey continues, this is just my starting point, and I am so glad that people now appreciate good music’ he says on a final note.

Etcetera is presently in the studio working on his yet-to-be- titled second album.’

ETCETERA RELEASES NEW VIDEO

The X3m records’ prized act is not your regular singer, and with an uncommon style that combines rock, r ‘n’ b and soul, He has made a fusion which he calls “soft rock”. And as fans and critics thirst and hunger for good music, Paschal Uche Ejikeme effortlessly brings it to the table.

His singles Mitchell, Love should last and lie for you, enjoyed massive airplay on radio in 2006 and won him the most played artiste in Rhythm and Cool FM. His genre of music he has established is basically soft rock, but he makes use of constant elements from his environment which he spices with catchy and diverse atoms. This is why most of the time; Etcetera is often mistaken by many to be a foreign artist when they hear his music.

And now, the act has done it again as he released a video titled ‘Hello’ on April 1, 2009

The video for ‘Hello’ which was shot in Cape Town, South Africa by David Wacklin shows Etcetera trying to encourage everyone that they can be what they want to be if they put their mind to it. ‘I am trying as hard as I can to make the best out of rock music and out of myself. I don’t want to be referred to as a local artiste, as a musician, I wouldn’t mind if I am being compared with what we have out there’ Etcetera says

He is presently in the studios working on a yet to be titled second album.

The singer-songwriter is currently signed onto X3m music, a record label managed by Steve Babaeko. The record label was responsible for the release of his debut self titled album ‘Etcetera’ which rolled out hit tracks such as Biafra, Life for you, Michelle, love should last and Miss H’s IV