The East African three-in-one service package from Wananchi Group, Zuku, is to carry four FOX International Channels across Wananchi’s cable and DTH platforms.
As per the agreement, Zuku will carry FOX Entertainment, FX, NatGeo Adventure and Baby TV. FOX International reaches over 875 million people worldwide across 35 different languages.
Says Hannelie Bekker, MD of Wananchi Programming: “The deal with Fox International Channels marks another exciting step for Wananchi, supporting our ongoing drive to offer viewers a diverse range of programming. This partnership reflects the caliber of our channel partners and the choice of programmes we offer. A key part of Wananchi’s positioning is delivering acclaimed content at affordable prices and these channels are a fantastic addition, further bolstering our offering to a wider demographic within the East African populations’’.
Thandi Davids, regional director, Broadcasting & Sales: Africa at FOX International Channels says: “In our continuous quest to offer smart and innovative programmes that entertain and educate audiences across all demographics we are delighted to bring FOX International Channels to Zuku subscribers.
It is important that brands and content satisfy local tastes and resonate with local viewers in geographies across the world and we are pleased that East Africans will now be able to access our content through Zuku. We look forward to continuing to work closely with Zuku to bring subscribers even more TV choice from our world leading bouquet of channels.”