NAMELESS TAKES RESPONSIBLE DRINKING CAMPAIGN ONLINE

EABL’s responsible drinking (RD) ambassador Nameless has taken his campaign online. The mobile site, www.jitolee.co.ke was launched to engage consumers of the EABL products to learn more about responsible drinking. The Jitolee initiative chose the new direction in communicating the RD agenda aims at providing ready and quick information to consumers through one of the most used tools - the mobile phone and the internet